Jan 24β26, 2027 Β· San Diego, Ca
The Salon Event
of The Year.
Hair. Sales. Marketing. AI. Wealth. Three days in San Diego for salon professionals ready to grow.
APPLY NOWThe Event
Not Just Another Beauty Conference
Itβs a business move.
SalonCon sits at the intersection of hair education, business strategy, sales, marketing, AI, and wealth building. Itβs three days built for owners and stylists who want to run a stronger, more valuable salon business β not just work in one.
Who It's For
Built For Your Whole Team
SALON OWNERS
Owners ready to grow a stronger, more valuable salon business.
Independent Stylists
Booth renters and independent stylists building their own book of business.
The Curriculum
What You'll Learn
Four categories. One goal β a stronger business.
Hair + Technical
Multi-Method Hair Extension Certification. High-ticket color application training.
Sales + Marketing
Sales training and marketing training built for salon owners and their teams.
Business + AI
Business AI operating systems β the tools and systems that help owners run and scale more efficiently.
Wealth Building
Tax strategy, investment strategy, and wealth-building classes made for salon business owners.
The Destination
Town & Country Resort, San Diego
SalonCon takes place at the Town & Country Resort in San Diego, California β warm, walkable, and built for three days of education by day. Fly into San Diego International Airport (SAN).
The Agenda
Three Days In San Diego
Jan 24
arrival & welcome
Attendee arrival. Welcome Happy Hour begins at 5:00 PM with cocktails and passed hors d'oeuvres.
Jan 25
education, day one
Education runs 9:00 AMβ5:00 PM with a lunch break during the day. Food is available for purchase onsite. Evening event details to come.
Jan 26
education, day two
Education runs 9:00 AMβ5:00 PM with a lunch break during the day. Food is available for purchase onsite.
The Experience
More Than A Classroom
it's where the room changes you.
Three days of education, connection, and a Southern California setting built for owners and teams who show up to grow.
Two Full Education Days
Hands-on sessions January 25 and 26, 9:00 AM to 5:00 PM, covering hair, business, sales, marketing, AI, and wealth building.
Welcome Happy Hour
Kick off January 24 at 5:00 PM with cocktails and passed hors d'oeuvres.
Salon-Industry Networking
Meet owners and teams building the same kind of business you are.
A Room Full Of Ambitious Owners
Spend three days around people who take their salon business as seriously as you do.
What Attendees Say
Hear From Salon Owners Who've Been In The Room
Apply
Reserve Your Spot
We accept a limited number of applications for each SalonCon cohort to keep the room focused on serious salon owners and their teams.
For Those Ready To Scale
Full Access β January 24β26
- β Welcome Happy Hour
- β All education sessions
- β Business, sales, marketing, AI & wealth-building training
Be In The Room
January 24β26 San Diego, CA
Hair. Business. Marketing. AI. Wealth. Three days that pay for themselves the moment youβre back at the chair.
Meet The Founders
Rachel & Drew Thomas
We help salon owners create true freedom and financial independence by growing beyond the chair into scalable, wealth-building brands. After building multiple 7-figure salons and a brand for our own salons, we've helped hundreds of salon owners shift from burnout to brand ownership through the BYOB system.
This January marks our 4th year hosting SalonCon β where we personally take the stage to lead the hair, business, sales, marketing, AI, and wealth-building education that shapes three days built to change how you run your salon.
FAQ
Frequently Asked Questions
What happens after I apply?
After you apply, a member of our SalonCon team will review your application and reach out with next steps.
When and where is SalonCon 2027?
January 24β26, 2027 at the Town & Country Resort in San Diego, California.
What's included when I attend?
Full access to all education sessions across hair, business, sales, marketing, AI, and wealth building, plus the Welcome Happy Hour on January 24.
Can I bring my team?
Yes β SalonCon is built for salon owners and their top team members. Bring your A-players to level up together.
What topics does SalonCon cover?
Hair and technical education, sales and marketing, business and AI systems, and wealth-building strategy β four tracks built for salon owners.